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Who We Work With Page—Starts With Phone InterviewDuring our phone interview, we delve deeply into your intended target market. We explore profitability, competitors, your preferences, your strengths, and the ease of closing a sale to the intended market. Our objective is to give you clarity on these issues:
► Who are ideal clients?► What target market is most profitable?
► Where is your background a “deal closer”?
► Where would you play to your strengths?
► How do you avoid massive competition, yet be profitable?
► Where does you knowledge expertise lie?
► Who do you most enjoy working with?
We work together on this and I type your answers as we work. I'm a professional coach, so it's a business coaching session as well as an interview.
Content CoveredI take the interview notes and write a Who We Work With page for your website. Content covered includes:► Introductory paragraph or two (overview of your market)
► Attention-getting headlines throughout page
► Problems your target market has that you solve for them
► Characteristics of your ideal clients (how they recognize "This is for me.")
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